GTM Architecture for PE-Backed SaaS
Predictable revenue requires an operating system, not a deck.
We build GTM operating systems for PE-backed SaaS: diagnose constraints, install a revenue operating model, and execute the changes that make forecasting, expansion, and margin defensible.
Email UsWho We Help
We work with PE-backed SaaS businesses where growth has stalled, integration has created friction, or the GTM system is not producing reliable outcomes.
What We Do
Our work is modular and sequenced to the highest enterprise value constraint. Each module comes with clear owners, evidence standards, and operating cadence.
GTM Gap Analysis
Diagnostic assessment to identify the highest-value constraint.
Revenue Operating Model
Design the cadence, governance, and accountability structures.
Pricing & Packaging
Redesign entitlements and monetisation logic.
Pipeline Inspection
Funnel analysis and optimisation for consistent deal flow.
Sales Enablement
MEDDPICC adoption coaching and deal inspection discipline.
Forecast Discipline
Board-ready roll-ups grounded in evidence.
Expansion Plays
NRR improvement through renewals and retention recovery.
Product-to-Revenue Alignment
Fix handoffs and remove friction between Product, Sales, and CS.
How We Work
Discovery
Align on scope, context, and decision rights. Confirm constraints and data access.
Diagnostic
Run a GTM assessment and identify the highest-value constraint.
Execution Sprints
Install the cadence, enablement, and inspection rhythm required to fix the constraint.
Handover
Deliver artifacts, decision logs, and cadence ownership so the system runs without us.
Engagement Models
Advisory
Senior-level guidance with accountable deliverables and decision support.
Fractional Leadership
Embedded operator support to run the GTM cadence and transfer ownership.
Sprint-Based Projects
Focused interventions on a defined constraint with clear outputs.
We do not run demand gen, paid media, or brand marketing.
Example Deliverables
- Diagnostic report with constraint thesis and evidence log
- 30/60/90 plan with owners, cadence, and decision gates
- Operating cadence map (weekly/monthly rhythms)
- Pricing & packaging decision options and rollout plan
- Enablement assets and inspection checklists tied to the new cadence
- KPI/metric framework aligned to board reporting
When to Call Us
- Post-acquisition integration needs a single GTM operating standard
- Growth has stalled or pipeline quality is weak
- Renewal risk is rising and expansion is inconsistent
- Pricing and packaging no longer scale with how customers buy
- Ownership between Product, Sales, and CS is unclear
- Forecast accuracy is drifting and board updates are becoming defensive
Frequently Asked Questions
What do you mean by GTM architecture?
GTM architecture is the operating system that connects pricing, pipeline, enablement, renewal, and forecasting into a single cadence. It defines how decisions are made and how revenue is inspected.
Do you implement or just advise?
We implement. Advisory is still accountable to deliverables, cadence, and measurable adoption of the operating model.
What does fractional mean in practice?
Fractional means embedded leadership that runs the GTM cadence and transfers ownership—without a full-time hire.
How fast can you start?
Discovery can begin within two weeks. Speed depends on data access and stakeholder availability.
Ready to Build Your GTM Operating System?
Let's start with a conversation about your constraints and goals.