Privacy Policy

Last updated: 2026-02-04

Who we are

SE Performance ("we", "us") is a UK-based B2B consultancy focused on go-to-market and commercial strategy for PE-backed SaaS businesses. We are the data controller for personal data collected via this website.

How to contact us

Email: info@seperformance.co

What data we collect

We collect limited personal data, including:

  • Enquiry data (for example, your name, email address, company, role, and any information you include in your message).
  • Website technical and usage data (such as IP address, device and browser details, pages viewed, and referral source). This data is collected via our hosting infrastructure for security and operational purposes. Where non-essential analytics tools are used, this data is collected only after you provide consent.

We do not knowingly collect special category data, payment details, or account credentials through our website.

How we use your data

We use personal data to:

  • Respond to enquiries and provide requested information.
  • Deliver and manage our professional services.
  • Operate, improve, and secure our website.
  • Meet legal, regulatory, and contractual obligations.

Lawful bases for processing

We process personal data under the UK GDPR on the following lawful bases:

  • Legitimate interests: to respond to enquiries and to run, secure, and improve our website. We have conducted a legitimate interests assessment and can provide a summary on request.
  • Contract: to deliver and manage our services where a contract is in place or in contemplation.
  • Consent: for non-essential cookies, analytics, or marketing tags (where used). You can withdraw consent at any time.
  • Legal obligation: to comply with applicable laws and regulations.

Cookies and similar technologies

We use cookies and similar technologies to operate and improve our website.

  • Essential cookies: required for basic website functionality such as security and session management. These do not require consent.
  • Non-essential cookies/tags: analytics or marketing tools that help us understand usage or measure performance.

Non-essential cookies/tags will only run after you provide consent via our cookie banner. If you decline, the website will continue to function normally. We use Google Tag Manager to manage tags, and consent controls are implemented through our cookie banner. You can change your preferences at any time via the cookie settings link on our website.

Sharing and processors

We may share personal data with trusted service providers who process data on our behalf, such as:

  • Website hosting and infrastructure providers.
  • Analytics and tag management providers.
  • Security, monitoring, and IT service providers.

These providers are bound by contractual confidentiality and data protection obligations.

International transfers

Some of our providers may process data outside the UK. Where this occurs, we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or UK Addendum to the EU Standard Contractual Clauses, and other lawful transfer mechanisms.

Data retention

We keep personal data only as long as necessary for the purposes described in this policy. This typically means:

  • Enquiry correspondence is retained for up to 6 years from the last contact to manage our relationship and align with legal limitation periods.
  • Contractual and engagement records are retained for 6 years from the end of the engagement.
  • Website analytics data (if enabled) is retained for up to 26 months and then deleted or aggregated.

We review retained data periodically and delete it when no longer required.

Your rights

Under the UK GDPR, you have rights including:

  • Access to your personal data.
  • Correction of inaccurate or incomplete data.
  • Erasure in certain circumstances.
  • Restriction or objection to processing.
  • Data portability (where applicable).
  • Withdrawal of consent (where processing is based on consent).

To exercise your rights, contact us at info@seperformance.co. We will respond within one month.

Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

Complaints

If you believe we have not handled your data properly, you have the right to complain to the UK Information Commissioner's Office (ICO):

We encourage you to contact us first so we can try to resolve your concern.

Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, and unauthorised access. These include access controls, secure hosting, and monitoring.

Policy updates

We may update this policy from time to time. The latest version will be posted on this page with the "Last updated" date.